8 Important areas that are worth considering when promoting any business using digital media strategies

For any business or business strategy to succeed using digital media strategies, the former has to depend on the latter to a very great extent. We are deep into the internet or computer technology age in which new business opportunities open up for digital marketers every day.

Many business opportunities that spring up carry an air of unpredictability around them; this usually takes many digital marketers unawares. Moreover, many marketers find it difficult to harmonize their business and available digital strategies together with unexpected changes within and beyond the borders of their business.

Unexpected circumstances have made digital marketers (or their businesses) change how they use digital media strategies to aid growth and increase their successes.

This article will look at certain important areas in which digital marketers can adapt their business strategies to, and meet up with the changing needs of consumers and the evolution of their business environment.

But first, what is digital media strategy?

Digital media strategy is any plan that can utilize data- or technology-based processes to maximize business opportunities.

Examples of digital media employed in strategizing businesses include most or all media that exist as data in computer-decipherable format. Examples include: web pages, websites, digital images, software, databases, digital audio such as MP3, etc.

What is a business strategy?

A business strategy is a long term plan that contains actions designed to accomplish specific goals or objectives; it can also be defined as a master plan designed to make any business competitive in business markets, satisfy customers, and achieve desired goals.

Now, we take a look at eight key areas that are of paramount importance when using digital media strategies to promote any business strategy:

(1) Type of business enterprise or model

A business enterprise or model can be one out of many that exist. It is important for a digital media strategy to be in harmony with a business enterprise or model.

For example, if a digital marketer intends to create a relationship-based (content and social media) business, but still includes an aggressive money strategy, it might lead to misunderstandings with customers because in many cases, customers’ feelings are often overlooked when money is rigorously pursued—the reverse could also be true.

Thus, it is important to harmonize a business enterprise or model with available digital media strategies. There are different types of business models which still have many other models within them.

The following are common business models that use digital media marketing strategies for promotion:

(a) Mass market B2C (business to customer)

This model involves direct exchange, marketing, or general buying and selling of services and products directly between customers.

(b) Niche B2C

This model usually has businesses or services targeted at specific people; an example could include buying and selling of products for people who live with a specific health-related problem, or disability.

(c) B2B (business to business)

This model includes business or services such as wholesalers or resellers that sell directly to other businesses. This model deals with other businesses or leaders of businesses, rather than consumers.

(d) Freemium

This model has been trending in recent years. It’s very popular and has attracted users because businesses that employ it usually give out a certain per cent of a product or service for free.

In so doing, it the service has offered more interesting emotions and experiences that could even be far more worth than the money used in buying an item or service.

(2) Type of product, service or brand

Any product, service or brand is key to the success of any business, and if possible, should even be regarded as a person. Why? Because the values of any business are usually held in the same esteem that each person holds and respects themself.

Businesses should exude uprightness, politeness, honesty, and a desire to achieve something greater, and grow more in knowledge.

Such values, if present in a business structure, would easily be expressed through services, sales and innovation; in fact, they give a business an attractive personality.

A product, service, or brand could (or should) also have a visual identity or logo which, in most cases, emanates from a business owner‘s personality and outlook.

(3) Customers’ interests: be honest, and value customers

Although many businesses claim to have the interest of customers at heart, not all of them make key decisions with customers in mind.

One important thing any business should strive to do, is to be honest about their values, and truly work towards achieving preset goals.

In this regard, it would be appropriate to make decisions that can offer the best service(s) to customers.

This might require making financial sacrifices, reducing profits or carrying out duties that won’t benefit the business directly and on a short term basis.

If any business cares about its customers, then it has to ask itself time after time whether its customer’s decisions have been placed ahead of its financial decisions.

This doesn’t imply that a business should neglect its financial decisions; on the other hand, there are situations when customers should be considered before finances or monetary gains.

(4) Business culture

Like every society or house, businesses build their respective cultures from the day they start operating.

Business cultures springs up from decisions, conduct, demeanor or behaviors of its management or leaders whenever they deliver services.

Business cultures have positive or negative effects on everything businesses do.

A business’ culture may either encourage staff to build a career out of a business, or dump it for another business that has a more attractive culture.

Whichever culture any business decides to use, it should be inspiring, positive, energetic, and energizing; if not, then it should start working on being so.

(5) Global scheme or strategy

The growth of any business to a global or worldwide scale—globalization—can attract a lot of challenges. In fact, in many cases, it can take some businesses by surprise when they outgrow their locality.

Business globalization brings about cultural and lingual challenges, along with issues related to payments and other processes.

Most businesses can ease the challenges they encounter globally if they take culture, language, payment processes, amongst others, into consideration and find ways to solve them.

Many businesses have an international presence on the internet, even if they have much more localized audiences.

(6) Future plans: vision

It’s one thing for any business to have a plan or mission, and draft aims, goals or objectives which will be delivered through a strategy/strategies; and it’s another thing to have a long term future plan. In fact, future plans or visions should sit on top of immediate plans.

If a business doesn’t have a vision in place, it should start thinking about one. A vision is important because it can keep customers and investors, shareholders much more committed to a business.

Regardless of the type of vision any business has, it’s important that business strategies fit with visions; otherwise, businesses will risk delivering services that are not in harmony with their business directions.

(7) Research and perception (insight)

Research and perception about experience—in and around a business—is crucial to the success of any strategy; of utmost importance also, is an understanding of the implications of all types of business data.

Generally speaking, digital research, properly and adequately conducted, can be very helpful and give clear and precise information about the percentage of consumers buying an item online, the number of countries buying the most, etc.

An idea about these types of data will give a clear indication about any possible gaps in a business, and could help develop understanding about profitable areas that should be exploited.

Researched data can also help to generate ideas for future plans, schemes, and tactics that can sharpen existing strategies much better.

Questionnaires can be administered to customers, clients or businesses in order to gain insight into their behaviors, understand what motivates them, and how they react to different services.

(8) Key performance indicators (KPIs)

An important method for assessing the success or level of performance of a campaign (business strategy) is by using key performance indicators (KPIs).

Generally, we have discussed the various types of business models, and know that they could have different objectives, cultures and visions.

Amongst other things, objectives, cultures, and visions will dictate a business’ KPIs (key performance indicators).

If a business wishes to make its strategy successful and accepted by decision makers, other businesses, shareholders and customers, then it will have to keep on delivering what it has promised to deliver.

It is important to note that business KPIs could come in countless different forms such as (but not limited to) customer satisfaction, the number of customers, sales, profit, share price, retention, and other useful metrics that help to determine the success of a business during any given time period.

38 thoughts on “8 Important areas that are worth considering when promoting any business using digital media strategies

  1. This is great information, Ihagh. Much of this I’d never paid attention to as I’ve never wanted to own a business though probably would have been better suited to because….I’ve been in too many companies that fumble with what you mention and then the whole company becomes a night mare to work for.

    However, the “Culture” of the company, that is a huge passive indicator of how all the other parts work; determines the integrity of the company. To me, that’s the part where we see the manifested outcomes of all the other parts. “Integrity” means all the parts work together and it’s a smooth operation. A lack of integrity can be seen by how satisfied people are, over all! Dishonesty, fraud or observed degrees of transparency and how open and communicative; and how success is come by ALL can be seen through the culture. Culture is observable where as all the other aspects are not necessarily.

    I loved this article, Ihagh…it is incredible!!

    Thanks and Peace

    Liked by 3 people

    1. ✌️✌️✌️… peace to you too… great comments Ian, especially as they exude experience… I have worked for a few businesses, and a university…the points you highlighted—culture, and integrity—are probably the most sensitive areas that most businesses fail to key into because they lack integrity, honesty, and don’t really care enough about staff or customers…usually, they crumble as time goes by…hope you are doing great… I would like to use our current discussion as an opportunity to inform you that I usually I see one or more blog posts of other bloggers thatiinspire me to comment, but after I comment, the comments usually disappear, or go into bloggers’ spam folders…some days ago I read your touching blog posts about the attempted stoning of the adulterous lady whom Jesus saved, but have no idea whether you saw my comment… there has been no notification of any reply as well

      Liked by 2 people

        1. ok…it might be in the spam folder, or it might have disappeared…some times I feel discouraged commenting, but I will continue to make attempts because some of the comments do appear… lucky enough, I am not the only blogger who experiences this issue

          Liked by 1 person

      1. Hey Ihagh,

        I’ve looked in my spam, my active email and my comment history and my blog site spam…I can’t see your comment, but I believe you. I’m really sorry for that. If by chance you have it in your comment history, PLEASE cut and past it into that same article comment and I will reply.

        I have my settings set to unfiltered. I don’t believe in censoring any comments on my site. It’s way easier that way and it’s less trouble for any reader because I believe in hospitality and welcome on my site.

        Please…I’d love to see your comment. I don’t know what happened, and I am really sorry I didn’t get your comment. I’ve always enjoyed our discussion ALOT! I’d never miss out on one from anyone here…

        Liked by 3 people

        1. thank you… I dont have the comment again… the most painful thing is that I wrote it at length—it was a bit long… even if I stil had the comment, and paste it, it might still disappear…. probably what I will do now is visit that post, and just type few words instead of wasting time typing many… I will do that now… so in probably 20 minutes time, check and see whether my comment appears on the post, or in your spam folder…

          Liked by 3 people

          1. Thanks! I just saw it and replied! LOL…I love it when people comment, and I particularly love conversations!

            Thanks Ihagh! Yeah…I remember when I first started this site I had the settings set to evaluate and reviewed before approving the comments…I felt it was the biggest pain in the ass (sorry…but it was), so with a sweep of my creative propagative and with goal of “Freedom of Speech” I changed it.

            Barring freedom is much more work especial for those that try to suppress it through censure at hatefulness. I will not abide by it!

            Peace and Freedom to you, Ihagh!!

            Liked by 3 people

            1. you’re welcome… its a bit of relief to notice the comment appeared… it gives hope, and encourages me to continue commenting when I feel convinced to… personally, I allow comments, but have to approve… I set it in a way that I have to approve them… I did so because some spam comments beat askimet and appear on posts…funny enough, some good comments are caught by askimet and appear in spam folders….the issue of comments disappearing is beyond askimet, and still mysterious to me… thanks for your time…

              Liked by 3 people

  2. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding. I am delighted we came across this during my look for something with this.

    Liked by 3 people

  3. Excellent article about business strategy and digital strategy, it helped me a lot to refresh the basic business strategies, something that I should mention with an article on my site.

    Liked by 2 people

  4. This blog is a perfect example of what we are learning in class currently. Technology is constantly changing and the business world has to adapt to continue to be successful. By using digital media, a business can showcase their products more effectively. Younger generations of customers are increasingly drawn to the web and social media. In the past companies could advertise products and services on either the news paper or T.V. commercials. With advancements in technology these two methods of communication have become obsolete. Now everyone gets their information digitally through social media. There has also been a decrease in the number of people who watch T.V. due to streaming services such as Netflix. Today if a business wants to reach new customers, they will have to adapt to use social media to captivate its audience. In a way this can be good for a business. If the use of social media is done correctly, then the image of the company can be positively affected.

    Liked by 5 people

    1. thanks alot for your positive remark, and detailed explanation…I enjoyed your comment and got a lot of insight about the happenings in some other ventures…such a wise conclusion on social media and a company’s image…

      Liked by 2 people

  5. This article will look at certain important areas in which digital marketers can adapt their business strategies to, and meet up with the changing needs of consumers and the evolution of their business environment.

    Liked by 1 person

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