Each person’s reputation or brand originates from the attributes, skills or talents they exhibit or radiate over a considerable period of time. A brand is who you are and the parts of yourself or your identity that people remember—the part of yourself that has been revealed to your audience.
Every person has a brand. If you’re a writer or blogger, you brand yourself by influencing what people think of you through the writing or content you publish, and the impression you make on your audience.
Whether or not you brand yourself intentionally, whatever you exhibit or produce over time will end up branding you. As the popular saying goes, “what goes around, comes around”.
When it comes to branding, just be yourself
But don’t just be yourself in a lazy or indolent and spiritless manner. As best as you possibly can, be yourself and brand yourself in an intentional, purposeful, and good way. Don’t trick your audience into believing something that’s not true; if you do, time will find you out and expose you.
On the other hand, if you brand yourself by being yourself in the right way, your audience will appreciate you because of your consistency in giving them unique ways to think, through everything you exhibit or content you publish.
You have a choice when branding yourself; don’t waste it and attract a bad reputation
No matter your specialty and whether you brand yourself online or offline, you have a chance to make yourself memorable; not necessarily to be popular, but to stand tall and stand out from the crowd of look-alikes. But standing tall and standing out won’t happen until you work on it, intentionally and purposefully.
Before you put each product, stuff, or content out there in public, weigh the pros and cons that could go with it because once you let it out, it will be difficult to change it or change the impression your audience would have about it, and possibly have about you in particular!
Branding takes time; it may require you to give yourself a lot of grace and room to fail and adjust. When branding yourself, don’t stick with something that obviously doesn’t work, even if it’s the first idea that comes to your mind.
Never forget that the first idea won’t always be the best idea to finally stick with; in addition, the products or exhibits that usually work consist of a combination of passion and personality.
How to brand yourself and draw attention to your brand
Be resourceful to people. Use your platform to dish out favors and help people in any way—even the smallest ways possible—especially in the present-day world which is filled with so much selfishness or stinginess.
Have the best interest of people at the back of your mind, and practice giving. Always remember: “give and it shall be given unto you…and running over shall men give into your bosom”. As you continue to give something valuable, you will continue to build trust; with trust comes more opportunities to share your product and brand yourself.
People are often caught off-guard by generosity which they don’t usually see coming; that’s why they cluster around any brand that is generous and has something to offer in significant ways, no matter how small.
Brand yourself by helping people; in due time, any help you give will be reciprocated.