When developing a domain or sub-domain name for your site, blog, or internet business, you don’t need to stress yourself to get a domain name, a sub-domain name, or any name that has a popular keyword or hasn’t been used in the past. Domain and sub-domain names are just names for identifying your online platform—and nothing more!
Since dot-com (.com) started booming in the early 2000s, many online businesses and entrepreneurs have been going to great extents to acquire perfect domain or sub-domain names; in fact, some businesses and entrepreneurs have paid lots of money to get what they believe are “perfect domain names”.
It’s even on record that there had been at least 25 instances whereby each dot-com domain name was sold for more than one million dollars. A domain name called “VacationRentals.com” was sold for $35 million in 2007, “PrivateJet.com” was sold for $30.1 million in 2012, and other five- and six-figure domain sales have been made in past years.
Having a perfect domain or sub-domain name doesn’t matter as much as the services, products, or information offered
Although online businesses and entrepreneurs have wanted popular and single keyword dot-com domain names—mainly because of their popularity on search engines and dot-com is the most popular top-level domain (TLD) name that businesses use and people search for—internet users and online customers are getting used to the reality that a domain or sub-domain name just doesn’t matter.
The most important thing that matters is whether valuable services, products, or information are offered under a domain or sub-domain name, regardless of whether it bears TLDs such as dot-ly (.ly), dot-tv (.tv), dot-co (.co), dot-technology (.technology), dot-academy (.academy), dot-trade (.trade), dot-foundation (.foundation), etc.
At the end of the day, it’s the quality of services, products, or information offered that makes a domain or sub-domain name “perfect” and attractive to a vast majority of people. Having a “perfect domain name” in the present day won’t do anything outstanding for your business, especially if it has nothing valuable to offer visitors.
So, even if you have enough money to buy a perfect domain name, it would be more profitable to use that money to develop or grow your business, instead of squandering it on getting a perfect domain name.
Regardless of your domain or sub-domain name, provide quality services or information and solve people’s problems
The key to having a “perfect domain or sub-domain name” is to provide great services, products, information, or solutions to people’s problems. Internet surfers or customers will happily visit and even go ahead to pay money for services, products, or information that solves their problems or challenges.
As an online entrepreneur, if your online platform identifies pressing problems and provides quality services or information that addresses issues, its domain or sub-domain name won’t matter to customers who will definitely regard the domain or sub-domain name as nothing but “perfect” because of their experience.